The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience.
“People do want to use social media to find something and then dive deeper. And they're prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand.
Alsion Godfrey is a publishing unicorn. She’s done everything - from media sales to business, entertainment travel and hard news journalism. In November 2020, a year that saw the travel industry decimated by COVID-19, Godfrey chose to make the leap from mainstream media into boutique travel publishi
Having a healthy list of subscribers and a robust system to manage them is the key to growing your publication. But are you scared stiff of moving your data to a new system?
Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal.
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no...twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle
The Brag Media has unveiled new logos and websites for its Tone Deaf and The Industry Observer brands to better highlight the publisher’s ever-growing network of culture titles, and its proprietary newsletter technology that delivers users content based on niche rather than media brand.
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got.
Clients looking to buy media advertising are increasingly making emotional-based decisions. Media sales expert Ryan Dohrn breaks down the trend and offers advice on how best to guide and lead these clients toward a purchase.
It's a drumbeat in today's world: "publishers need to change". How many times have you heard that? How many times has every legacy (print) publisher heard that! For most of my clients, it haunts their dreams.
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key a
It’s official. We’ve approached the most exciting time of year. The start of the 2022 financial year is just around the corner, which means...it’s budgeting time. Can I get a “hell, yeah!”? To celebrate, here are 7 tips for crafting a well-balanced, accurate budget that ensures the sustainability of